Daily tasks/Routine Activities

1. Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

2. Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs.

3. Study background information to prepare for programs or interviews.

4. Comment on music and other matters, such as weather or traffic conditions.

5. Interview show guests about their lives, their work, or topics of current interest.

6. Discuss various topics over the telephone with viewers or listeners.

7. Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.

8. Describe or demonstrate products that viewers may purchase through specific shows or in stores.

Key knowledge areas

Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.It helps in better communication to listeners and viewers

English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.