Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Also known as: Account Executive, Advertising Associate, Advertising Copy Writer, Advertising Writer, Communications Specialist, Copy Writer, Copywriter, Freelance Copywriter, Production Director, Web Content Writer

Uganda's businesses are growing very fast and there is need to market these businesses to consumers so the role of the copy writer is to creatively think of the ways to target customers. 

Daily Activities / Routine Tasks

1. Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.

2. Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy

3. Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.

4. Present drafts and ideas to clients.

5. Vary language and tone of messages based on product and medium.

6. Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

7. Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.

8. Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.

9. Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

10. Conduct research and interviews to determine which of a product's selling features should be promoted.

11. Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

12. Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

Main Activities

Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.

Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.

Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

Specific Work Activities