Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.

Also Known as: Artist, Composing Room Supervisor, Creative Director, Creative Manager, Design Director, Designer, Desktop Publisher, Graphic Artist, Graphic Designer, Graphic Designer/Production

Graphics Designers play a very central role in every media house and advertisement companies as they use their creative and the available hardware and software tools to come up with graphics concepts that are appealing to the eye. So what do Graphics Designers do in details

Daily / Routine Tasks

1. Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.

2. Determine size and arrangement of illustrative material and copy, and select style and size of type.

3. Confer with clients to discuss and determine layout design.

4. Develop graphics and layouts for product illustrations, company logos, and Web sites

5. Review final layouts and suggest improvements as needed.

6. Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.

7. Use computer software to generate new images.

8. Key information into computer equipment to create layouts for client or supervisor.

9. Maintain archive of images, photos, or previous work products.

10. Prepare notes and instructions for workers who assemble and prepare final layouts for printing.

11. Study illustrations and photographs to plan presentation of materials, products, or services.

12. Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.

Main Activities

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions,

Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.

Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.

Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Key Knowledge Areas

Design — Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. Graphics Designers intensively use computers to develope graphics concepts

English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.