Daily tasks/routine activities

1. Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.

2. Coordinate activities between departments, such as news and programming.

3. Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming

4. Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.

5. Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.

6. Develop promotions for current programs and specials.

7. Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.

8. Read news, read or record public service and promotional announcements, or perform other on-air duties.

Key knowledge activities

For  a programme director to effectively carry out his duties he /she needs the following skills.

Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.