Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Sample of reported job titles: Anchor, Announcer, DJ (Disc Jockey), Host, Meteorologist, Morning Show Host, News Anchor, Radio Announcer, Sports Director, Television News Anchor (TV News Anchor)

Daily Activities

1. Operate control consoles.
2. Record commercials for later broadcast.
3. Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
4. Study background information to prepare for programs or interviews.
5. Read news flashes to inform audiences of important events.
6. Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
7. Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
8. Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
9. Comment on music and other matters, such as weather or traffic conditions.
10. Develop story lines for broadcasts.
11. Discuss various topics over the telephone with viewers or listeners.
12. Interview show guests about their lives, their work, or topics of current interest.
13. Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
14. Make promotional appearances at public or private events to represent their employers.
15. Host civic, charitable, or promotional events that are broadcast over television or radio.
16. Attend press conferences to gather information for broadcast.
17. Write and edit video and scripts for broadcasts.
18. Maintain organization of the music library.
19. Locate guests to appear on talk or interview shows.
20. Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.

Key Knowledge Areas

English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Law and Government — Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

Telecommunications — Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

Key Abilities

Oral Expression — The ability to communicate information and ideas in speaking so others will understand.

Speech Clarity — The ability to speak clearly so others can understand you.

Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.

Written Comprehension — The ability to read and understand information and ideas presented in writing.

Speech Recognition — The ability to identify and understand the speech of another person.

Written Expression — The ability to communicate information and ideas in writing so others will understand.

Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity)

Skills

Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Reading Comprehension — Understanding written sentences and paragraphs in work related documents.

Writing — Communicating effectively in writing as appropriate for the needs of the audience.

Speaking — Talking to others to convey information effectively.

Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.

Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making

Time Management — Managing one's own time and the time of others.

Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Persuasion — Persuading others to change their minds or behavior.

Coordination — Adjusting actions in relation to others' actions.

Negotiation — Bringing others together and trying to reconcile differences.