Daily tasks/Routine 

1. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

2. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

3. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

4. Develop pricing strategies, balancing firm objectives and customer satisfaction.

5. Compile lists describing product or service offerings.

6. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

7. Consult with product development personnel on product specifications such as design, color, or packaging.

8. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

9. Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

10. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

11. Initiate market research studies or analyze their findings.

12. Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

13. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

14.Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. 

Skills

The following skills aid a . carry out his/her duties with ease ;.

Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Abilities

Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension — Understanding written sentences and paragraphs in work related documents.

Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.