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Travel Guide

Plan, organize, and conduct long distance travel, tours, and expeditions for individuals and groups Sample of reported job titles: Cruise Counselor, Guide, Mountain Bike Guide, River Guide, Tour Coordinator, Tour Director, Tour Escort, Tour Manager, Tour Operator, Tours Captain


Travel Guide

Daily Tasks

1. Plan tour itineraries, applying knowledge of travel routes and destination sites.

2. Resolve any problems with itineraries, service, or accommodations.

3. Sell travel packages.

4. Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.

5. Evaluate services received on the tour, and report findings to tour organizers.

6. Lead individuals or groups to tour site locations and describe points of interest.

7. Verify amounts and quality of equipment prior to expeditions or tours.

8. Pay bills and record checks issued.

9. Attend to special needs of tour participants.

10. Give advice on sightseeing and shopping.

11. Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency.

12. Administer first aid to injured group participants.

13. Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites.

14. Set up camps, and prepare meals for tour group members.

15. Instruct novices in climbing techniques, mountaineering, and wilderness survival, and demonstrate use of hunting, fishing, and climbing equipment.

Key Knowledge Areas

Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Geography — Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

Clerical — Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Transportation — Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Economics and Accounting — Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Key Skills

Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking — Talking to others to convey information effectively.

Service Orientation — Actively looking for ways to help people.

Coordination — Adjusting actions in relation to others' actions.

Persuasion — Persuading others to change their minds or behavior.

Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.

Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension — Understanding written sentences and paragraphs in work related documents.

Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Negotiation — Bringing others together and trying to reconcile differences.

Time Management — Managing one's own time and the time of others.

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