Course Overview

The Certificate in marketing is a two year program, designed to provide students with knowledge and skills that will enable them to develop the Art and Science of evaluating markets, combining available resources to best serve organizations’ customers.
It is also designed to introduce students to fundamentals of marketing, ethical issues in marketing; the various provide them with techniques of expanding the market size and creating new markets on national, regional and international level.

Course Objectives

• To introduce students to the various market environments and provide them with techniques of expanding the market size and creating new markets.
• To introduce students to the fundamentals of marketing.
• To expose students to the challenges faced by business organizations in serving customers due to changes in business environment.
• To expose students to the principle of selling, importance of selling, the selling environment.
• To enable students understand the meaning of international marketing and how it differs from domestic marketing.

Learning Outcomes

By the end of the programme, students will be able to;

• Identify the various market environments and the techniques of expanding the market size and creating new markets.
• Explain the fundamentals of marketing.
• Identify the challenges faced by business organizations in serving customers due to changes in business environment.
• Explain the principles of selling, importance of selling and the selling environment
• Distinguish between international marketing and domestic marketing

Award / Certification

The institutions’ Academic Board upon satisfaction that the standard required under relevant regulations for the award of a Certificate in Marketing has been attained by the candidate in the instruction examinations shall be recommended for the award.