The Automotive Sales Process is the absolute key to successful automotive sales, yet it is rarely understood well. Too often new people are told what to do, but not why they should do it. This course explains the Automotive Sales Process, step by step, with an emphasis on why each step is necessary and how it leads you to a sale.

In this course, you'll first see why the process is crucial to success. Then, each step of the process is explored with a focus of why the step exists and how it fits into the process as a whole.

Next, you'll learn what else you need--apart from the process itself--to make everything work. Finally, we look at some challenging situations where the Sales Process may seem like it won't work, but in fact comes to the rescue!

We take a non-adversarial, client-centered approach to sales. Our courses are aimed at the true Automotive Sales Professional who is striving for a career in automotive sales. We strive to help you build that career. If you are someone who approaches the job as a money maker "until something better comes along" or if you're looking for "tricks" to make huge profits at the client's expense, please look elsewhere. This isn't that kind of course.