Chief Executive Officer at Ancywax
For any business to survive in this economy characterized by cut throat competition, partnerships with other businesses that offer complimentary services is essential, as the saying goes, "No man is an Island" it is equally right to assert that "No Business is an Island". Businesses relay so much on the technical expertise (outsource expertise) of other businesses to drive their agenda forward.
Ancel Bwire runs Ancywax a consultancy company that does Concept Development focusing on Media and Marketing. We caught up with him in the bid to understand a little more about what he does and why he does it. This is what we asked.
Am the CEO of Ancywax. Been so for the last 3 years though founded the company in 2003. Am a competent person when it comes to Media. Marketing Consultancy which are the core services that we offer albeit with our creative solutions.
Wake up at 4am, read news and watch Bloomberg TV until 6am. Begin working at 7am with responding to emails and making calls. Also have meetings, prepare for field work, events or any other activities that need me to be out of office. I work till 4pm where I head home and prepare for exercise at 5pm. I return home at 7pm where I unwind till 10pm when I go sleep.
Wanted to address the creativity aspect for businesses in Uganda which is missing.
Coordinate campaigns, talk and follow up with clients, Identify markets and partners who can work with us, Budget allocation
Getting talented team players, ensuring clients commit to budgets are some of the challenges
Communication, Marketing , Sales and Punctuality
Interacting with top brands day in Uganda and around the world on a daily business
Being told what to do by people who dont know much about the industry
Started the Company in 2014
Economics, Fine Art, Entrepreneurship, English all help me in management while History and Political Science give me leadership experiences. Mathematics also helps me calculate numbers and read statistics
Bachelor of Science In Information Technology dropout from Makerere University
I learnt how to be a good leader, how to research and as well as how to deal with people from all walks of life during my days in school
Mobile optimization of services, paperless solutions are increasing as well as video on demand surging
Research, Punctuality, Discipline and Commitment
Being the chairman of my own holding company running a billion dollar empire
Getting my 1st client, registering the client, acquiring partners and tripling revenue in justone year
I just concentrated on reading books and not cramming
Start early and do not let anyone tell you otherwise. It will pay off eventually.
Playing football, debating, socializing with people of different areas
Experience in Marketing for at least 3 years
Nelson Mandela — 'There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living.'