Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
"We couldn't hear anything,” says Aaron Tushabe, recounting a trip with two friends to the maternity ward of the main hospital in the Ugandan capital, Kampala. The student had been handed an ear-trumpet-like device called a Pinard horn, used to listen for the vital signs of a baby in a mother’s abdomen. Despite straining to hear against the murmur of the ward, Tushabe...Read More